We believe that the main role of enterprise is to be good stewards of the world’s resources.

All of our activities have been based upon a broad and relational view of capital. We believe that there are four different, but inter-related, forms of such capital:

Financial Capital refers to money in its various forms. We believe that good enterprise should effectively steward financial capital, not for its own sake but so that it can be used for the good of the other three forms of capital…

Social Capital refers to people currently living throughout the world and those who will follow us in generations to come. We believe that people are physical, emotional, and spiritual. So we believe that good enterprise should seek to invest in each of these three aspects, for all people everywhere, helping them to grow physically, emotionally, and spiritually.

Environmental Capital refers to the natural world in which we all live. We believe that good enterprise should seek to be good stewards of the environment, caring for it, and preserving it for all people in all times.

Manufactured Capital refers to the fruit of past enterprise, both our own and that of other people. This includes both “hard” manufactured capital (physical products) and “soft” manufactured capital (knowledge, skills, and tools). We believe that good enterprise should value and build upon the results of other people’s enterprise, as well as its own. This means seeking to work in positive co-operation with others, rather than in negative competition against them.

It is our view that good enterprise recognises, protects, and builds all four types of capital. Enterprises that focus on only one type of capital (such as those that are driven wholly by the financial bottom line) are narrow, restrictive, and unbalanced. We believe that good enterprise should be broad, inclusive, and balanced.